New Media

You’re probably asking yourself, what the heck is “New Media”? Since we couldn’t explain it ourselves, we called upon Wikipedia for a little help, and here’s how they define it:

The new media industry shares an open association with many market segments in areas such asĀ  television, radio, and particularly movies, advertising and marketing, which seeks to gain from the advantages of two-way dialogue with consumers primarily through the Internet. The advertising industry has capitalized on the proliferation of new media with large agencies running multi-million dollar interactive advertising subsidiaries. Interactive websites and kiosks have become popular. In a number of cases advertising agencies have also set up new divisions to study new media. Public relations firms are taking advantage of the opportunities in new media through interactive PR practices.

(Hint, we can help with everything listed above… :D )